Commercial Work
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Brickhouse Gym
The Brickhouse Gym is a new co-ed gym on Corydon offering personal training services. The owner wanted a logo that was modern and very strong, but not so strong that it would scare off potential female clients. The solution uses a modified version of neutraface with a few embellishments, including a speckle pattern that is reminiscent of small pits on the surface of bricks.
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Axiom Construction Ltd. – Logo Refresher
Axiom grew from a summer only, cottage specific handy man company, to a leader in the construction industry. The client came to me with an existing logo that had a decent concept, but lacked some of the finer details of design. Under ideal circumstances, the logo would have been taken back to the drawing board to find the perfect solution, but it had already been used in materials like embroidered work shirts, truck decals, and the like. So if the logo was going to receive a facelift, it would have to be subtle.
I made small adjustments to the alignment of the elements and replaced the font with a cleaner slab serif. All the letters remain in their original positions.
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Pourtec
Pourtec is a local concrete pouring business, and a partner company of Axiom. Started from scratch The foot of the R subducts the TEC to represent a concrete foundation, one of this company's specialties.
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Rosetta Projects
This logo was completed as a class design competition. All students completed a logo, and the client ultimately choose this logo as their new identity.
Final version of typography set by Frank Reimer.
Other Identities
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quicksheep
With a little thought, you can probably figure out where my new identity got its name...
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Rolling River
A logo created for a fictional brewery. The lower curves of the two R's give a feeling of rolling water, and the barley graphic in the back re-inforces that it is a brewery.
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The Lodge Bar & Eatery
The use of engraved type is reminiscent of hanging wooden signs, and the choice of the colours green and orange add a youthful tone to better fit the target market.
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Prototype
This was my former identity. The type is hand rendered.
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Gas Station Theatre
The Gas Station Theatre in Winnipeg has been somewhat of an icon at River & Ozborne, but its identity has definately stagnated. My class worked with the GST and each of us submitted potential identities. Ultimately, the client chose not to accept ANY of the submissions. Unfortunate.
Promotional Materials
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Link Pins Poster & Album Art
A poster for a local music producer's compilation release Link Pins.
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Zuzana Licko – Poster
Zuzana Licko is the co-founder of Emigre. This poster is an hommage to her work.
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Crankworx
Crankworx is an annual mountain bike festival and competition in Whistler BC.
Vector multiplied over scanned textured paper.
Publications
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Type Noir – The Old Faces
This hand-bound publication catalogs and explores a collection of blackletter typefaces. Each spread has a glyph sheet, and an exploration.
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Retro-Techno – Technological Oddities From The Not So Distant Past
This hand-bound publication catalogs a collection of orignal photographs from a common theme, out-dated technology.
Products
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Yoyojam/DC Shoes – Collectible YoYo Tins
This project was one component of an larger campaign. I decided to pair up an uncool product like freestyle yoyos with a cool brand like DC Shoes. The campaign is intended to bring YoYo's back into fashion, targeting the 10-16 market.
Illustration
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Aston Martin Vanquish
This was an exercise in vector illustration. I used a high contrast image, and attempted to use as few divisions in value as possible, (white, black, and only three shades of blue). When the piece was completed, I felt it was a little too flat, so I added a subtle glow to the top white layer.
Vector with glow effect.
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Vis. Ex. 2
This piece was originally based off of a 2 dollar stained-glass light bulb from an antique store.
Inks and acrylic on 6x6 inch plywood squares.
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Samurai
Inspired by the 1830's Japanese woodcut South Wind, Clear Dawn, more commonly know as Red Fuji.
Vector multiplied over scanned textured paper.
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Greyscale Architectural Composition – Greyscale
The goal was to take a collection of reference photo's of the interior/exterior of my college's campus, and then arrange elements of those photos into an original composition. Additionally, we were limited to black, white, and 3 shades of grey.
Original version in gouache. Retraced in vector.
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Vis. Ex. 1
This illustration was a sort of collage project which involved taking reference photos at a local herritage museum, and then use them as the basis for an illustration piece.
Acrylic on artboard.
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Rab-bot
An illustration of a bio-mechanical robot in the style of Feng Zhu.
Inks and acrylic on plywood.
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Poinsettias – Christmas Card Illustration
This illustration was conceived during a 4-hour rush project through school.
Scanned crow quill work, scanned textured paper, vector shapes.
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Broken Halo – Album Art
This piece was conceived as an entry to an album art contest for the local band Broken Halo.
Vector multiplied over scanned textured paper.
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Dylan Tremblay – Charicature
Charicature of professional biker Dylan Tremblay.
Original version in gouache. Retraced in vector.
