Profound Cloud
- Project Type
- Identity
- Year
- 2012
- Employer
- Manoverboard
- Roles
- Design
Profound Cloud offered managed IT and cloud solutions that helped growing businesses achieve greater mobility, agility, and efficiency in their IT by taking advantage of cloud technologies.
The name Profound Cloud evokes a strong image of a cloud which serves as the foundation for the identity design. Much of the visual exploration focused on creative interpretations of a cloud form. The final design features a stylized, graphic cloud incorporating a prominent “P” that bulges forward, subtly implying a three-dimensional shape.
To enhance the brand’s symbolism, the cloud was positioned above a black triangle reminiscent of a pyramid or temple, with light rays radiating from behind. This composition imparts a sense of mysticism and power, evoking an almost godly presence that reinforces the brand’s strength and capability.